Campaign: Happier Living
Client: Toshiba Asia Pacific

Problem
Sustainable infrastructures empower our lives, yet are often taken for granted. Nobody really discusses clean water or transportation systems even though they affect our well-being. People feel disconnected from industrial subjects because corporate information can be boring.

Solution
We used illustration to break away from the clutter and change the way people look at B2B information. To get people interested in Toshiba’s solutions that shape their every day, we created a digital design experience with parallax scrolling effect.

Most importantly, we made it everyone’s business to know what contributes to a happier living through our design.